For my example, I have set up a different subscription list for each category I have in WordPress. These are basically marketing lists with a fancier name. The first thing we need to do is set up subscription lists from the Outbound Marketing area. Read on to find out how! Subscription Lists Sorry, this is a long one, but there are a lot of important parts to get right to make it work. I use WordPress and make sure each blog post has its own category, so I am approaching this from that perspective. D365 Marketing does not, BUT now with Real-time Marketing I figured out a way that we can achieve this. ClickDimensions has an RSS Feed connector, essentially giving users the ability to create the same kind of experience. I appreciate that not everyone is interested in all of the areas I cover, so they can select accordingly so that when a new blog post hits my RSS feed, an email goes out to only those who want that kind of content. I give them a subscription page and the option to select which types of content to receive.
For my own website, I have a way for people to subscribe to different categories of blog posts.
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